KAIWEIFU 



Background  


Cultural-wise, I am from China. Living in London has been a bit like digging out who I am outside of my comfort zone—discovering an inherent open mind, keen observation, and powerful empathy.

I graduated with a degree in printmaking and illustration from UAL. For my postgraduate studies, I pursued graphic design and later advanced my skills in UX and UI after graduation. 

Over the past six years, I have discovered my passion for design and my pursuit of pixel-perfect execution. Throughout this journey, I have become proficient in various software, from Adobe Suite to Figma, and from 2D to 3D applications.

Why UX? 


UX is so endlessly cool because it allows me to solve problems from a place of curiosity. The more empathy and thought I pour into my work, the better the results.  Building my career with my gift is such a great fortune!

Businesses I've worked with along the way 


FoodCLUB
Wemanage
London Transport Musem
University of the Arts London
Ohisama Sushi
Disability Equals Ability


Businesses I want to work with in the future  


Startups
Tech Companies
Small or Medium Businesses
I would love to work alongside people who are committed to positive change.


What keeps me busy when I'm not working 


Take a long walk in Regent's Park
Play Monopoly with friends after work
Spend quality time with designers
Do illustrations in the gallery
Have noodles with my boyfriend in Chinatown


What I would like to achieve in the future

Publish my comic book
Learn Python
Learn data visualisation tools

Ohisama Sushi
Digital Menu


Mobile Responsive Design

The Digital Menu redesign of a London based Japanese restaurant introduces a streamlined ordering flow, offering a fresh solution to long-standing service challenges.







The future of  TfL Go 


App Design

Redesigning Transport for London's digital map to empower everyone to use public transport confidently. 







FoodCLUB


APP Design

FoodCLUB is a UK-based app revolutionising the culinary world. It's specially designed for food content creators, offering a streamlined experience to produce high-quality culinary content easily.






LTM Programs Evaluation


User-centered Evaluation

The London Transport Museum (LTM) enhances employability for underrepresented young people. Our evaluation of LTM's Young People's Employability Support Programme enhanced career support for young participants.